Graphic designers utilize communication tools such as computer images, symbols, logos, and typography to convey a message from a client to a particular audience.
Students pursuing the B.F.A. in Graphic Design at UGA should have a genuine interest in solving problems through visual communications that combine art and technology. They must have an inherent sense of curiosity and inquisitiveness to solve graphics problems conceptually (both verbally and nonverbally) and are required to have an Apple Mac laptop for coursework; a digital camera is also recommended. Courses include study of electronic design, layout, typography, photography, color techniques, three-dimensional design, graphic survey, illustration, and others.
The Graphic Design profession prefers graphic specialists rather than generalists. Students are therefore urged to concentrate in one particular direction such as illustration, typography, or packaging. This is accomplished by the student's choice of graphic design elective courses and projects in the senior year.
Graduates accept professional positions in advertising agencies, printing and publishing, newspapers, design studios, television, manufacturing, and other graphics-related fields. Clubs, charities, religious, and educational organizations are often in need of graphic design work as well.
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.