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Advertising

Grady College of Journalism and Mass Communication

A.B.

Overview

With social media and emerging technology rapidly changing the way we connect with customers and stakeholders, now is an exciting time for young advertising professionals to quickly make a difference.

The Advertising major within the Grady College of Journalism and Mass Communication is designed to train students as analysts, creative thinkers, and planners in advertising and related fields for the 21st century. Specialized courses in social media, message strategy, global/multicultural ads, and digital and graphic communication are available, with over 70% of faculty bringing professional experience to their teaching and research. 

Career opportunities include entry-level positions in advertising, integrated marketing communication, advisory consultation, foreign exchange operations, promotion, and other forms of mediated persuasion.

Study Abroad Options: Grady at Oxford; Travel Writing in Prague; Portuguese Flagship Program in Brazil; UGA Cannes Lions Festival of Creativity; Global Advertising and PR Program in China

Explore Careers With This Program

Advertising, Promotions, and Marketing Managers

Possible paths to this career:

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Advertising Sales Agents

Possible paths to this career:

Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Graphic Designers

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.