Public Relations

Grady College of Journalism and Mass Communication

A.B.

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Grady College of Journalism and Mass Communication

Overview

Public Relations is the communication of value, services, product, or mission of an organization to the public as well as eliciting feedback from the public. It exists in several broad areas including special events planning, media relations, public speaking, fundraising, programming, research, and writing/editing.

The PR major at the University of Georgia is designed to train students as analysts, creative thinkers, writers, planners, and policy makers in public relations and related fields for the 21st century. Students take courses in communications, campaigning, graphics, news writing & reporting, marketing, and others, with over 70% of faculty bringing professional experience to their teaching and research.

Internships are considered essential to a student’s total educational experience and greatly enhance job potential upon graduation in entry-level marketing, communications, corporate relations, public opinion research, nonprofit and education fundraising, political campaigning, lobbying, and other mediated persuasion careers.

Study Abroad Options: UGA at Oxford Study Abroad Program

Spotlight

Public Relations Specialists

Jaylen Black

Class of 2019

Professionally, I did communications work for the Stacey Abrams for Governor campaign and co-founded UGA Students for Abrams (Formerly Dawgs For Abrams) alongside Meredith B., the first collegiate organization for her race later expanding to seven campuses statewide. I also organized and trained volunteers for many of the local races in Athens. I was appointed to be the statewide communications director for Young Democrats of Georgia. I was selected as a board member for Bluebird PAC, a grassroots political action committee to support democracy and nontraditional Democratic candidates, where I help strategize for the organization.

I was able to compete for UGA through the national PRSSA Bateman Competition where three of my peers and I developed a six month long research and campaign for our client’s diversity and inclusion goals. I was also given opportunities to assist on research for HPV and messaging, conducted research on the intersectional components of race/ethnicity, socioeconomic, geographic location, age, etc. on voting trends, and conducted a longitudinal study of the influence of African Americans in Georgia politics.