Marketing

Terry College of Business

B.B.A.

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Overview

Marketing is an integral part of our everyday activities and experiences. It is a business practice concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers.

The Marketing major at UGA is future-oriented. Students take courses in consumer behavior, marketing research and strategy, sales management, analytics, digital marketing, social media, marketing communications, brand management, and many others to gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems in the ever-changing marketing world. Two areas of emphasis are available: Professional Selling and Digital Marketing. Coursework is bolstered by the student organizations: Pi Sigma Epsilon (PSE) and American Marketing Association (AMA), which offer business contacts, leadership experience, and social interaction.

(Refer to the Pre-Business major for information on applying.)

Many graduates move directly into lucrative sales or management training programs or pursue careers in research, brand management, digital management, or social media analysis. Others go on to graduate programs to prepare for academic or professional careers.

There are many study abroad options for marketing students, see here: https://studyaway.uga.edu/

Spotlight

Advertising, Promotions, and Marketing Managers
Darby Miller
Class of 2017

Darby Miller, a senior majoring in marketing, has accomplished much during her time at UGA. But it’s not the organizations she has worked for or the awards she has received that mean the most to her. She’s most grateful for “all of the unique, inspiring and remarkable people this school has given me.”

“Don’t ask what the world needs, ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” I’ve learned so much in college, but truly finding what drives your passion is the most important. I’ve loved serving this campus through many unique ways. The Student Government Association, UGA Orientation, the Visitors Center, Wesley Foundation and Zeta Tau Alpha will continue to hold a special place in my heart.”